Showing posts with label apple. Show all posts
Showing posts with label apple. Show all posts

Friday, June 21, 2013

A 16-Year-Old Is Becoming Mobile Ad Star By Telling Companies What They’re Doing Wrong



A 16-Year-Old Is Becoming Mobile Ad Star 
By Telling Companies 
What They’re Doing Wrong 


Sixteen-year-old Ash Bhat’s parents are terrified that he is going to drop out of school.
It’s not drugs or bad grades that’s afflicting the rising high school junior. Ash is just really, really good at programming. 

In fact, the San Jose native won a full scholarship to Apple’s Worldwide Developers Conference (WWDC), which sold out in two minutes in April, and a summer job at Kiip, one of the hottest mobile advertising startups in the Valley, by telling the companies what they’re doing wrong.


Kiip’s Brian Spittler told Business Insider that the company hired Ash “after he discovered a bug in one of our codes that was allowing him to redeem unlimited rewards.” (Kiip provides users with rewards during natural pauses in mobile games, essentially incentivizing ad clicks with treats.)

“I exploited it for a little bit, but then I thought there might be a consequence,” Bhat said. So he emailed Kiip’s CTO along with a video documenting the program error.

That was in February, which Ash defines as his “breakthrough” month when he started dominating hackathons and getting public attention. He was offered an internship paying thousands of dollars shortly after.

Although Kiip’s wunderkind founder Brian Wong is only 22 — “I’ve been able to connect with Brian pretty well, he knows what it’s like,” Ash said — the next youngest intern is a college junior at Berkeley.

“I’m the youngest by far,” Ash said. 

He got a scholarship to the highly anticipated WWDC in a similar manner. 

“I told [Apple] Siri sucks, you shouldn’t make it so users have to touch [a button] to talk to it,” he said. So Ash created and submitted an app that allows people to navigate iOS with only voice commands, using a software that is always listening as opposed to being turned on with a click.
Ash started programming as part of a (successful) attempt to convince his parents to buy him a MacBook Pro. 

“They said it was $2,000, we aren’t getting it for you,” Ash said, so he decided to make some apps to convince them it would be a good investment. “I originally thought it was something I would do once or twice and then just keep the Macbook,” but Ash was quickly hooked.

He got his first paycheck for a couple hundred dollars from Apple for an app called iSchoolerz, which creates customized mobile apps for different schools, as a 14-year-old. The app is now used by 16,000 students and is run by three people, Ash and some friends. 

Ash also applied for a Y-Combinator, but co-founder Paul Graham personally reached out to him.
“He said I was way too young to drop out of high school,” Ash said. “Paul started talking about a hand gliding analogy that while you’re getting an education you are reaching more and more paths … I didn’t really agree with that, you can always learn if you drop out.” 

Ash says his parents, however, are adamant that he stay in school.

“My mom is the biggest advocate of education,” Ash said. “I went to a hackathon without their permission the other day, that I won actually, and she went crazy.” 

The young programmer, who is currently writing code that is already getting used by developers and immediately impacting the company, is probably heading back to high school in Fall.

But Kiip told us, “we definitely want to keep him on board after the summer.”




-With iOS 7, Apple Leads By Following- Apple has shown the world the future of its iOS software — and it’s gorgeous


-With iOS 7, Apple Leads By Following-
Apple has shown the world the future of its iOS software — and it’s gorgeous


As Craig Federighi, Apple’s senior vice-president of software engineering, took us through slides during the WWDC keynote that revealed beautiful translucent layers and genuinely useful features such the Control Center, I’m sure I wasn’t the only iPhone user thinking, “Take my money now.”

Now that we’re moving further away from the reality distortion field that accompanies every Apple event, however, it’s worth asking: What did Apple really unveil at WWDC 2013? Is iOS 7 truly innovative in mobile?

 
Stop Me if You’ve Seen This…
As useful as Control Center is — including a gesture that calls up some of the phone’s most-used settings — it’s something that several Android phones (such as the Samsung Galaxy S4 and the Droid RAZR HD) have been doing for a while. In fact, in BlackBerry 10, it’s one of the fundamental features, as is gesturing in general. 

The improvements to Safari sound great: unlimited tabs, a unified search/address omnibox and “chrome” that goes away when you start interacting with the content. It might sound even better when you realize you can get all those features right now in Google Chrome for iOS.

The new flat design, which ditches the old “skeuomorphic” aesthetic of iOS, is truly a wonder. Jony Ive has outdone himself by creating translucent design layers, so when your onscreen keyboard appears, you can still get a feel for the content it’s covering up. 

Multitasking in iOS 7 gets a complete revamp, and now displays the active screen that each app was last using, in addition to the app icon; Apple says it works with “all apps.” Of course, other platforms (notably BlackBerry 10) have been doing true multitasking for some time.

Still, Apple can hardly be credited with inventing flat design or even being the first to bring it to mobile (that goes to Microsoft and its Windows Phone platform). Apple is simply following a design trend, and a few of Federighi’s asides (“We ran completely out of green felt”) show that Apple knows it was on the wrong side of that trend for a long time.
Really, if you examine any feature that Apple unveiled — from the audio-only FaceTime to grouping photos by “moment” — you’d be hard-pressed to find a company or service that hasn’t already done it. Even the AirDrop feature that lets you share photos with contacts near you is a little like Samsung’s Share Shot.                       


Emotional Innovation 
I know, I know. I sound like every critic who ever said “Apple doesn’t innovate anything.” But iOS 7 is indeed noteworthy, and that’s because Apple is bringing those features to the most popular phone on the planet, and wrapping it all in a gorgeous design. In short, it’s pulling an Apple. 

Being the first to have a feature doesn’t guarantee a good user experience — and it’s the experience that Apple has always prioritized. That philosophy was front and center in the video that Tim Cook used to kick off his keynote: The first thing Apple asks in designing products is not what they can do, but how they make the user feel. As much as I like many of the features I often see in various Android phones, respect Microsoft for doing something truly different with Windows Phone and admire BlackBerry for creating a truly state-of-the-art mobile OS, none of them does the whole package quite like Apple. 

And that’s the thing Apple gets better than anyone: You don’t differentiate through your product’s feature set, its battery life or any other spec. The difference is emotional: Don’t just do something for me, but make me happy while doing it.

When iOS 7 arrives in the fall, I predict the world’s 600 million iOS users will forgive Apple for being late to the game with many features. No matter what those other phones offer, to them, the iPhone is still the only phone that will make them happy.



Apple has shown the world the future of its iOS software — and it’s gorgeous. - See more at: http://zowchow.com/gadgets/with-ios-7-apple-leads-by-following/#sthash.BEXUa1bE.dpuf
Apple has shown the world the future of its iOS software — and it’s gorgeous. - See more at: http://zowchow.com/gadgets/with-ios-7-apple-leads-by-following/#sthash.BEXUa1bE.dpuf
Apple has shown the world the future of its iOS software — and it’s gorgeous. - See more at: http://zowchow.com/gadgets/with-ios-7-apple-leads-by-following/#sthash.BEXUa1bE.dpuf