Facebook’s new smartphone home service brings content to you

Facebook’s new smartphone home service brings content to you

 

Facebook SmartphoneFacebook is unveiling a new experience for Android smartphones. The idea behind the new Home service is to bring content right to you, rather than require people to check apps on the device. The event comes amid rapid growth in the number of people who access Facebook from phones and tablet computers.

 

More Android integration could help Facebook Inc. attract more mobile advertisers. Though mobile ads were a big concern for Facebook’s investors even before the company’s initial public offering last May, some of the worry has subsided as the company muscles its way into the market. Last year, Facebook began showing ads to its mobile audience by shoehorning corporate-sponsored content into users’ news feeds, which also include updates from friends and brands they follow.

Facebook now faces the challenge of showing people mobile ads without annoying or alienating them. Facebook’s event was being held at its headquarters in Menlo Park, Calif. Here’s a running account of Facebook’s event, presented in reverse chronological order. All times are PDT. Presenters include CEO Mark Zuckerberg; Adam Mosseri, director of products; Joey Flynn, product designer.